The day you went into business for yourself is the day that you put on your marketing hat and it never comes off. You are the Chief Marketing Officer for your new marketing business. Sure, you may be selling something — a service or a physical product or both — but the reality is that you are now in the marketing business. Full time.
A business, no matter what kind it is, will not flourish and last if you aren’t continuously marketing it. And let’s be very clear right up front: marketing is not about persuading people to buy something they don’t want. That’s no fun and it’s not the way a Soul Proprietor does business.
A Soul Proprietor lets people know what problems they solve and why they are the best choice for solving them, but would never pressure someone to buy something they aren’t ready for, don’t need, or don’t want.
A Soul Proprietor has clarity of purpose, a vision for success, a clear understanding of what they are offering and have put into place a variety of marketing activities and strategies that will attract the right kind of client — their ideal client — to their business.
At that point, the client literally sells him- or herself and all that’s left for you to do is deliver on your promise of great service and collect the money.
Soul Proprietors are a different breed of entrepreneur and the traditional way of marketing, selling and conducting business just leaves them cold.
Soul Proprietors love being in business because they’ve realized that a business is the best way that they can change the world — or at the least, change their world.
Soul Proprietors believe that being in business should be fun (and not feel like work) and should be centered around creating real relationships with real people.
Soul Proprietors surround themselves with positive-minded, self-empowered, conscientious, and kind people who are committed to excellence in everything they do.
Soul Proprietors are not afraid to make money. In fact, Soul Proprietors are rewarded in many ways — both financial and spiritual — from the great work they do in the world.
Soul Proprietors support and give back to their community.
Marketing is, quite simply, choosing a set of high-touch, high-impact activities that build relationships and reminds your prospects and clients what problems you solve for them, and telling them that over and over and over.
The success of your business rests almost entirely on the marketing that you do and how frequently you are in contact with your prospects and clients.
This week, choose just one thing you enjoy doing to market your business and that will help build relationships with your prosepects and start doing just that one thing. If you need help getting started, be sure you’ve read The Unconventional Marketing Guidebook for Soul Proprietors. It’ll help you figure out what to do first, then next.
© Copyright 2009 Marty Marsh