My Office Supply Fetish

By , Follow-Up & Stay-In-Touch Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

For as long as I can remember I’ve had a love affair with office supplies.

You know how some people love shoes so much that they buy every color available in a single style? I’ve heard that called “shoe therapy” or “retail therapy.” I guess for me, office supplies has always been my shopping fetish. If you need a post-it note, all I have to ask you is which color you want? I’ve probably got it.

Turn me loose in an office supply store and I can spend hours and hours and spend lots and lots of moolah. Usually on stuff that I really don’t need. Or at least I didn’t “think” I needed until I walked around the store, then getting home with it, trying to find some place to store it, and realizing that I REALLY didn’t need it.

Now that I’m getting so incredibly focused on my business and where it is going and whom I’m going to serve, I went on an office supply quest to find a couple of items that would REALLY help me be more efficient.

So here I am with a closet full of every kind of office supply item imaginable and not any of it was suitable for what I needed. So off to the store I went.

And I had a realization as I was happily driving back home with my purchases: when you really know what you’re doing in your business — when your focus is laser sharp — you buy ONLY what will serve you best, instead of just buying stuff for the sake of buying it.

So another lesson as I embark on this business reinvention of mine: knowing your business focus ultimately saves you a lot of time, money, and storage space because you buy and use ONLY what you actually need.

Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit http://martymarsh.com

© Copyright 2012 Marty Marsh
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