It was a surprising lesson to learn.
You don’t have to be the cream of the crop. Sometimes you can do really big things just being the cream of the crap.
I remember it very clearly. I was working in pharmaceutical sales and I shared with my boss that I was so overwhelmed with growing the market share of a product that had a measly 5% of the market. How in the world was I supposed to grow it to be as could it be?
How can you go from 5% to 50%? How do you go from 50% to 75%? I knew I could be a success and I could figure it out but to go from 5% to 75% made me stop in my tracks because it seemed impossible.
Impossible? Probably not.
What I learned that day – and what I teach my clients – is that you don’t have to be the best choice for 75% of the people out there. You don’t have to be the choice for even a smidgen of that number.
You can be the cream of the crap and still make a difference.
You can be the cream of the crap and make a heck of a living.
You can be the cream of the crap and have an amazing impact on the world.
Now, just to be clear, I’m not saying to lower your big standards or lower your life goals. What I am saying, however, is that you must set clearly obtainable and reasonable goals for you to measure your progress and your success in the short term.
You didn’t work with 100 new clients this year? So what?
You didn’t make 6 figures this year? So what?
Now. let’s shift the conversation to what you DID accomplish.
Let’s shift the conversation to HOW you’ve grown.
When you focus on growing your market share from 5% to 7%, all of the sudden it seems possible. And that’s all you need. The belief and focus on what CAN happen makes it all possible.
Success isn’t measured by having the most income or reaching your forever goal tomorrow. Success is measured by continuing to grow, continuing to uncover who you are and the impact you are here to make. And guess what? If you take the time to reflect on where you were 30 days ago, you’ll see something amazing and energizing and motivating: You are already a success today.
So please don’t go out there looking to attract the masses (yet). Don’t worry about getting to the 75% mark. Instead, focus on the one or two or three individuals that you know can support. Let them know that they matter and you’ll get to where you want to be.
Building a business is a wild ride. If you don’t stop to enjoy and appreciate where you are and what you’ve accomplished, you’ll eventually reach the finish line with a lot of “I should have” and “I wish I would have…” And I don’t want that for you.
You’ve come a long way and you have lot more to learn, to do, and to inspire. That’s a given. We’re all on this mission together and regardless of where you are – having run your biz for one, two, or 10 years – the message and impact is still the same.
Keep setting measurable, realistic short term goals that align with your big long term goals and keep on celebrating.
Please share: What wins do you have to celebrate this week? This month?
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