Releasing the Outcome: Care, But Don’t Care

By , Bestselling Author, Business & Marketing Consultant

Solo-E Certified Solo Entrepreneur Expert

Marnie L Pehrson - Bestselling Author, Business & Marketing Consultant

We’re going through the A.C.T.I.O.N. acronym. If you missed A, go here. Today is the letter C for “Care, But Don’t Care.” In other words, you need an aspiration you truly care about, but releasing the outcome is critical.

What do I mean by that? Watch this video, because I’ll share an example of a time in my life where I had to learn what it means to care, but not care. I think it will help you see what I mean.

Releasing the Outcome

The key is to set a clear intention for something you truly care about, take inspired action toward it, and then let go of the outcome.

Remember that you can’t control other people. You want an outcome, but who else is involved is not your call to make. Other people have their own freedom to choose.

Also, you can’t always choose which opportunity will be the one to materialize. That’s something else you need to release — when, how, or where your pieces come from.

So,s care about your big aspiration — care big about it — but don’t care whether this person or this opportunity is THE ONE to make it a reality.

If your big aspiration has to do with business, join me for Marnie’s Marketing Mondays here.

Marnie Pehrson helps people leverage their wisdom and stories to create visibility, education, influence and sales in the marketplace. Whether she’s helping you distill your wisdom into books and information products or create visibility for your company, Marnie focuses on creating connection and loyalty. Her services include content creation, social media and Facebook ad management, WordPress site design, consulting and training. Visit her online at

© Copyright 2016 Marnie L Pehrson
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