What’s Your Story?

By , Speaker, Author, Coach, Storyteller

Solo-E Certified Solo Entrepreneur Expert

Lisa Bloom - Speaker, Author, Coach, Storyteller

What’s your story?

What stories do you tell.

We are all storytellers, we tell our life’s stories all the time.  Where we grew up, how we met our friends and partners, what we ate for dinner, the movie we saw last week.

And we tell the story of our work and our business, whether we are aware of it or not.

So what story are you telling about your business?

Is it a story of struggle and survival?  Is it a story of bravery and intrigue? Is it a story of hope and loss?  Is it a story of triumph?

There are a limited amount of story themes out there.  We are all experiencing a version of the universal story.

So here’s the most important question:  Is your story the one you want?  Is it in line with your vision?  Is it serving you well?

If you know it’s not, or if you suspect it’s not, or if you’re not sure, then it’s really good that you’re reading this!

You see, you are the only one who can change your story.

And it’s not as difficult as you think.

What you focus on grows, what you allow exist in your thoughts, manifests.  Once you create a more empowering story and start to tell it, it stops being imagination and becomes real.

A few years ago I was at a coaching conference.  I asked one of the wonderful speakers the question, ‘what is the one thing you did and can recommend to grow your business’ and she replied, ‘you must get in front of people and speak about it’.

Then she invited me to attend her speakers’ training.  I said “well, I live far away and I have young kids so it might be difficult…but I’d love to.”

Her answer to this comment absolutely incensed me.  She said “well, you just have to get out of that mindset of being stuck at home with the kids.”

I was furious.

I thought, who is she to tell me to get up and leave my kids.  Easy for her, she doesn’t have kids, what would she know etc etc etc.

I was so annoyed that I realized I must be missing something and knew that whenever someone says something that angers you so much, there has to be an important lesson.

A few fuming days later, I realized that she had not suggested that I leave my kids.  She told me to shift the mindset!  And that was quite a revelation for me.

As I travelled home, I truly embraced the realization that I could and should make several speaking trips in order to build my business.  It would be great for me, for my business and my kids would be fine; actually they’d probably be much better than fine!

I started talking about it.  I started telling the story of my speaking trips overseas and here’s what happened.  Within 3 weeks from that moment, the moment that I started telling my new story, I had 4 confirmed speaking events overseas.

What we focus on grows.  The story we tell, truly manifests.

It sounds too simple, right?  And yet it’s true.

What have you got to loose.  Try it.  Tell a better story.  Tell an empowering story.  And most importantly, keep telling it!

Lisa Bloom, founder of Story Coach Inc. helps entrepreneurs and business owners beat overwhelm, stress and discomfort with marketing to find confidence, attract ideal clients and make more money by finding their success story.  You can download Lisa's ebook "Using Stories to Get Great Clients" at www.story-coach.com

© Copyright 2012 Lisa Bloom
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