When Clarity Costs. . .

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

We all want clarity — clarity of purpose, clarity of knowing who we are, clarity around the offers we make in sharing our gifts with others.

There comes a certain point, however, when clarity costs:

  • Clarity costs time — we often spend so much time thinking about how to get clarity that little else happens
  • Clarity costs energy — we often spend so much time analyzing and reanalyzing what we’re doing (or not doing) that we have no energy left for other pursuits
  • Clarity costs money — spending so much time thinking and analyzing means little time for producing programs, products and services and less time for sharing them with others

For today, take pleasure in being unsure. Revel in the muddle. Embrace the gray.

And as you sit unclear about your life purpose, choose one thing you can to do generate extra revenue this month.

You don’t have to love it.  You don’t have to want to do it forever. By doing it, you’ll learn if you enjoy it. . .or not.  And then move on to the next thing.

Gaining clarity around what you do comes from DOING, not thinking about doing.

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2010 Sandra P. Martini
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