This Is The Key To Doing The Work You Love

By , Authentic Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Cindy Schulson - Authentic Marketing Expert

I have a problem.

It’s one that affects me both personally and professionally…

I can’t fake it. Get your mind out of the gutter if you went there:)

I mean that I can’t pretend to like you if I don’t. I can’t even lie well. It’s just written all over my face, in my voice, in my words. My 8 year old is a far better liar than I will ever be!

This was a real problem in the corporate world when I was “forced” to work with people I didn’t especially respect or do work that didn’t get me excited.

I remember a real turning point in my professional life. I was working for a global consulting firm and was extremely passionate about a certain topic. It’s called Corporate Social Responsibility and it’s all about how companies show up in the world by giving back to their employees and communities.

I pitched the CEO on the idea of developing this work for the company and he said, no way. There’s not enough money in it. Now, I understand that business is driven by the bottom line, but I remember thinking to myself that one day I would be able to do the work I most loved.

Fast forward nearly 15 years and here I am with my own business. I get to do the work I love with the people I love to work with. I get to choose my clients, programs and joint venture partners. It’s so incredibly empowering and satisfying.

But I’ve realized that there’s something critical that can hold you back from making this happen in your business.

It often comes down to lack of belief about your own value.

You see, if you don’t truly own your unique value (I mean, really own it – down to your toes) then it’s hard to carve out your niche and claim it as your own. It’s hard to say – these are my ideal clients and what I have to offer them is amazing!!

Let me give you an example. I had a coaching call today with a wonderful client. This lady had her niche and message right in front of her, but wasn’t claiming it because she felt she didn’t have enough to offer to really make it her own.

The irony is that she was already naturally attracting the kinds of people who make up her ideal clients, but she didn’t seize the opportunity to claim her niche because she was afraid that what she had to offer wasn’t enough.

Please, please do me a favor. Don’t let fear that you’re not enough stop you from claiming your niche and sharing your message.

This is your business. You don’t have to fake it. In fact, if you do, I promise you that people will suss that out and you’ll struggle. It’s your time to do the work you love with the people you love to work with.

Cindy Schulson helps coaches and consultants transform their brilliance into magnetic messaging and multiple streams of income. She loves helping her clients sort through their “brain dump” of ideas and discover the golden nuggets that make them shine. Cindy has worked in Strategic Communications for such companies as Coca-Cola and Visa, and now uses her messaging ninja skills to help her clients stand out as the perfect choice for their ideal clients. Get her FREE online training, "How to Use Your Unique Message to Attract Your Favorite Clients" at

© Copyright 2013 Cindy Schulson
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