I have an embarrassing confession to make.
I would never have imagined it could happen to me.
But it did. And it surprised me, actually astounded me.
It’s about Facebook.
I’m quite active in Facebook. I check in everyday, sometimes twice a day. Sometimes more. And I post there quite regularly, make comments, share stuff.
Sounds pretty normal right.
Here’s the thing, I got into Facebook because of a particular interest. Actually a very specific interest. I became quite obsessed and that’s what surprised me.
It wasn’t a mild interest in knitting or a fascination with Renaissance Painting. That would have been more understandable.
It wasn’t the love of porcelain faced dolls or a collectors desire to find stamps from the 1930?s. It was curiosity about a person. I wanted details. I wanted to know their every move. I wanted to get the real story.
And then, dare I admit it, it got worse. I wanted more. It was officially an obsession.
I would check their profile, look at their links, read their comments and imagine their status. I would wonder when they would show up again. It was getting creepy.
Then it spread. It was addictive. It was a black hole.
And then I realized….I’m not alone! There are so many people out there doing the same thing.
So I started thinking…what are we missing?
What’s the link that we look for, what’s the point of our passion? And you know the answer, right?
It’s the story.
We craves stories. We long to be a part of an interesting story and sometimes forget that we already are! We meet people, in real life or virtually, and we want to hear and see and feel their story. It’s one of the most basic human needs. Facebook gives us the chance to get closer to people, to follow their story, to connect.
Now, I know the dangers and weirdness of Social Media….and I have to admit I’m very disciplined about how much time I spend there now…
But it’s also an amazing way to expand your influence, increase your connections and open up all kind of business possibilities. Especially if your story is clear, consistent and authentic.
That, of course, is where I come in. Do you know your story? Do you tell it? Do you really show up in your business with your story?
What story are you telling through your virtual presence?
Do you like the way you show up on-line?
Have you felt that obsession that draws you to places unknown.
© Copyright 2012 Lisa Bloom