5 Simple Ways to Improve Ezine Signup

By , The Solo-CEO: Content Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

  1. Give your ezine a catchy name. It might be related to your tagline, motto, a clever wordplay on your name, etc. Just something more than “John Doe’s Newsletter”.
  2. Add a link to a sample ezine. Now that your newsletter signup box appears on all (or most) of your website pages (right??), it’s easy to add a link to one of your issues, so folks can see what they’ll be getting. At Solo-E.com, we always post the latest newsletter at the same url, and use that as our sample.
  3. Ask for the bare minimum info. Asking for folks’ phone numbers, snail mail addresses, and other personal info can turn people off. You can go to the extreme and ask just for the email address, but I recommend also asking for the first name so you can personalize your emails.
  4. Optimize your privacy statement. It should be right in the newsletter signup box — a statement that assures folks you aren’t going to sell their addresses, etc. Chris Knight has an excellent tutorial on what words work best — and what to avoid. I also suggest adding a link to your complete privacy statement.
  5. Add a graphic. This could be a cover shot for the newsletter itself, a view of the freebie, a photo of you, etc. (Note: If your audience won’t automatically understand that your ezine is electronic and might misinterpret a cover as meaning it is a physical newsletter, you might need to add a disclaimer.)

Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of servitude employment. After her initial shock at being unemployed, she vowed to “never work for an idiot again!” and decided to be her own boss (and try to live up to that vow!) She launched Solo-E.com in 2003 to provide a quality selection of online resources for building a Solo Entrepreneur business, from hand-picked, proven, truly Expert coaches, consultants, trainers and implementers - mentors she personally trusts.

© Copyright 2006 Terri Zwierzynski
One comment on “5 Simple Ways to Improve Ezine Signup
  1. You are right about not asking for too much personal information. Make registering for an eZine as easy as possible.

    Kathleen Gage
    The Street Smarts Speaker and Author

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