Social media is all the buzz…and if you aren’t buzzing with everyone else, it’s easy to feel like you’re falling behind.
But you know, how much twitter is helping your particular business may be a tad over-rated. I first read about this on Jeannette Paladino’s blog.
It turns out that for most of us mere mortals, our tweets are only retweeted 1.4 times on average. If you are using twitter to build your business, that’s not so inspiring.
Of course, social marketing is still in its infancy…plenty of changes still to come. It might be hard to think of a world without facebook. But it was hard to imagine a world without vinyl records at one time, as well. So things change.
So the question for you is “how much time and energy do you want to invest in social marketing – and how will you know it is working?”
The answer, of course, is it all depends. If you enjoy it, and it hasn’t become an addiction, and you’re getting a little traction, then it may be worth it.
If, on the other hand, you dread it, you don’t understand it, and you don’t seem to be getting any gain out of it, it might be worth taking a hiatus while you step back and reconsider your overall marketing strategy.
© Copyright 2010 Nina East