Choose a FROM Address and Stick with It!

By , Follow-Up & Stay-In-Touch Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

It happens to me over and over again. I sign up for someone’s list, then I discover several of their emails in my junk folder. Why? Because they use a different email FROM address every time they send to me.

It does no good to ask your readers to whitelist your email address if you change it all the time. Your one goal for effective eMail marketing is to get your messages delivered and, while there are a lot of factors that effect deliverability, you improve your chances when you use the same FROM address for everything you send whether that’s eZines, Announcements or sales messages.

Tell your readers what email address you’ll be sending from — ask them to whitelist it — then use that address. Consistently.

Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit

© Copyright 2010 Marty Marsh
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