How Efficient is Your Marketing?

By , Love-Based Biz Strategist and Copywriter

Solo-E Certified Solo Entrepreneur Expert

Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Spring break is over and school is back in session and I’ve just started my Complete Online/Offline Marketing System program, and in honor of that, I’ve included 5 tips on how you can reuse and repurpose your content:

1. Take a special download report and use the information for articles. The report is only available for download on your site but you can use several articles within the report to distribute to article directories. Those articles will then work to bring you new subscribers to your site.

2. Use products to create an autoresponder series (which is a series of emails that are programmed to be sent out automatically). If you have an info product available for sale (or a free one) you can take snippets of it and turn it into an autoresponder series. This way your customers can preview the information through the AR series and the AR series can promote the actual product.

3. Use the content on your blog for a product. If you have articles on your blog you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers. You can choose to use this as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase. Not everyone is likely to look through your whole blog to find the content. Also, people will often pay for the convenience of having the information at their fingertips without having to search for it.

4. Use your newsletter to attract search engines. If you have a regular newsletter or ezine which you send out make sure you also add it to your site or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.

5. Turn your audios into other formats. If you have audios on your website, use them to get more free search engine traffic. Have the audios transcribed and make them available. This also gives your customers options, as some people will prefer to read rather than listen to an audio.

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels. Grab your FREE Love-Based Biz Kit

© Copyright 2011 Michele Pariza Wacek (Michele PW)
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