5 Elements of A Successful Website

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

Today, I thought I would answer one of the questions that I get asked the most.  “Michele, what do I need to have on my website?”.  Creating an effective website is actually very simple.  It is a matter of asking yourself how to make your website “face” toward your audience rather than be “all about you”.  If you can do this, you’ll be ahead of most of the websites out there — most focus on the business rather than the customer.

Here are the five key elements of a successful website:

1.  A clear target market.  We go into this in depth in my live event.  When somebody comes to your site — they should feel as if you have written the site “just for them”.  The more tightly you have defined your ideal clients – the easier it to tailor your web copy.

2.  Opt-in Box visible (without scrolling).  This is one of the biggest mistakes I see businesses make.  Many don’t have a way for people to enter their e-mail address.  Without an e-mail, once the customer leaves your site, they are gone.  With an e-mail, you have a chance to offer more information, add more value and deepen your relationship.  Another mistake I see way too often, is burying the sign up at the bottom of the page.  If your prospect doesn’t get into your site enough to scroll down — you’ve lost them forever.

3.  Clear and Easy Navigation  Your prospect should be able to easily get to the information they’ve come to find on the site.  An easy way to see if your navigation is meeting the needs of your customer – is to think about the questions people ask you about your business.  The answers to the most common questions/objections should be prominently featured on your site.

4. Notification of Updates  Unless you have some very rabid fans, your prospects are not going to be coming back to your site to see if you are updated it.  You need an easy way to let them know that you’ve added something new to the site.  Most people accomplish this by adding an RSS subscription button to their site.  Feedburner offers an excellent service that allows people to subscribe to get e-mail messages alerting them to site updates.

5. Easy Connections People do business with people they “know, like and trust” — the best way to build that relationship is to make it super easy for people to connect with you via the web.  Connections can happen via blog comments, via social media, or even just via a contact page on your site.  A bonus is that lots of comments on various social media channels is a quick way to build your credibility by offering “social proof”.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2011 Michele A Scism
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