Email List Building: You’re Asking the Wrong Question

By , The Results Lady, Social Media and Online Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Here’s the question that’s on everyone’s mind when they start thinking about email lists:

“Which service should I use?”

You’ve probably wondered yourself, and maybe even spent a few hours (or days, or weeks) researching your options.

Stop!

This is not the question you should be asking (yet). And it’s exactly why so many entrepreneurs get stuck in the planning stage of email list building.

The First Step In Email List Building

Before you need to think about tools, you must ask yourself this:
“How can I best serve my market?”

Whether you’re coaching business owners, new moms, bloggers, or youth pastors, they have a need that only you can fulfill. And when you discover what that need is, you’ll have two valuable pieces of information:

  1. What incentive will be a true no-brainer for your ideal client to opt-in to your list?
  2. How can you use your mailing list to provide the best value for those who join your list?

Don’t over-think these questions, though. Your opt-in incentive can be as simple as a resource guide or a short how-to video that answers a common question. You don’t have to go overboard with dozens of downloads and a 100-page eBook. Rather than providing value, these massive downloads are more likely to overwhelm your reader than encourage her to learn more.

And when it comes to providing value to your list members, keep three things in mind:

  • Regular communication is a must (consider an autoresponder series if you’re not good with scheduling email updates)
  • Marketing is second to information—too much selling will cause your opt-out rates to soar.
  • It’s your responsibility as a thought leader in your market to distill and provide the information, tools and products your audience needs.

“What is my list-building goal?”

How will you be using your list? Will you:

  • Send a weekly or monthly newsletter?
  • Create an autoresponder series that delivers content on a pre-determined schedule?
  • Use affiliate links as an income generator?
  • Promote your own services and products?

The answers to these questions will help you determine not only the right tool for your list-building needs, but will also determine the path for your ongoing mailing list content, promotions, and growth.

Need list building strategies?

Check out the FREE 28 Day List Building Challenge at http://28DayListBuild.com

Over these 28 days you will receive 12 videos filled with list building strategies. You will also receive a 4 video training that I did to show you how to create your freebies if you haven’t done that yet.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2017 Michele A Scism

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Search
Match phrase exactly
Search in title
Search in content
Filter by Custom Post Type
Posts
Articles
Self-Studies
Free Templates