Finding time to know what people on the internet are saying about you, your products, or other subjects of the day becomes much easier when you have the right tools. This Cyber Monday I’d like to share another one.
It’s called Trackur and, while it’s been around for some time, it’s one we haven’t shared yet, here at The Time Finder.
What Trackur does is enable you to monitor your online presence and reputation in real time via searches that you customize according to your needs. Trackur offers free and paid versions, and what it does was summed up very nicely on TechCrunch as follows:
When you enter a keyword in Trackur’s search system, the service will look for mentions in both ‘mainstream’ and social media, tweets, videos, images, tags and so on. You’ll get a nice overview of where that keyword – which would generally be a company, brand or product name – has been mentioned along with some graphs tracking such mentions over time. You can save a search, which means Trackur will run it automatically every 30 minutes and notify you of new mentions across all of the media it tracks.
In business since 2007, Trackur provides you with social media/reputation monitoring tools that can help you easily see what is being said about you, your business, and/or your products on the web. This powerful tool allows you to instantly scour key social media marketing sites for info about trending topics, or about keywords that you want to track.
Here, for example, is a brief video showing the basics of how to do a search using Trackur:
You can find many more informative videos on Trackur’s YouTube Channel. And to keep up with the latest from Trackur, you can follow them on Twitter!
Are you an on-line business person? Is reputation monitoring one of the things that you never seem to get to? Maybe taking a look at some of the ideas and tools in this post will get you started – it’s definitely worth finding time to do so!
© Copyright 2011 Paula Eder, Ph.D.