Online video is becoming a must for any business with a serious online presence.
In fact, according to a Forrester Research study, video makes your website 6x more likely to convert a “browser” into a paying customer. The same study reported that 20% of visitors will read the majority of text on a website, but 80% will watch the same content in the form of a video. Wow!
There are many different ways you can use video in your marketing. Here are some of the top strategies that are working right now:
1. Use video to promote your free taste and invite people to opt in for it. This could be done as a live video with you as the star, or even as a fun montage created with a tool like Animoto.
2. Use video to enhance your sales letters and build more know, like and trust. These days, some business owners are doing entirely video-only sales pages. You can also simply add a video at the top of your sales letter to make it even more personal for the reader.
3. Add an informational video to your homepage to let people know more about your company, products or services. Again, a little personalization can go a long way.
4. Use video on your website to show you performing your service or with your customers/clients. Using video for this purpose gives prospects a taste of you “in action” and allows them to picture themselves working with you as well.
5. Ask clients and customers for video testimonials to give your social proof even more impact. It’s one thing for you to toot your own horn, but when your clients do it (and on video no less) it’s infinitely more powerful.
6. Use video on product pages to describe what people will receive with their purchase. This can be especially useful if you’re able to showcase meaty, substantial workbooks, binders, CD sets and the like.
7. Use a screenshot of a video in an email or your newsletter and link it to a video blog post or sales letter video. A video image is great for breaking up text as well as compelling more readers to click through.
8. Use Livestream or Ustream to broadcast a free or paid training. Livestreaming tools allow users to view and broadcast video content over the web with a camera and a computer, and can be even more powerful than teleseminars and webinars.
9. Use video on your About page and use it to share your compelling story. When a prospect is considering working with you, telling them your story and allowing yourself to be fully authentic in the process can often be the tipping point—taking them from a skeptical “maybe” to a resounding “YES!”
Clearly, the impact of video cannot be underestimated–and now you’ve got plenty of ideas to get you started incorporating it into your own marketing.
Your turn: how will YOU specifically use video to build more trust, attract more clients and enjoy more sales?
© Copyright 2013 Christine M. Gallagher