I can say “Social networking success is NOT just about numbers” and people will nod their heads, saying “yeah, yeah, yeah”, then they turn around and do stupid things to get huge numbers.
Sure, it must feel good to brag about having 10,000 followers on Twitter but if those followers aren’t matched to what you offer, then you’re just socializing… not doing business.
Social media marketing is NOT direct mail marketing, but when you focus only on numbers you’re imitating that strategy.
Find out how to make your numbers work for you by reading this latest post from the Viva Visibility Blog:
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