The Internet Marketing Easy Button

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

Is There An Easy Button?

I feel a bit of a rant coming on…

If you’ve been an Internet Marketer longer than two months, you’ve probably realized there is no Easy Button.  If you hadn’t realized that then I am so sorry to be the one to tell you.  For some it might take more time and a few more hopeful online info product purchases before they figure it out.  That’s okay, I’m not knocking that.

There are so many marketers out there preying on “newbies”, trying to sell them the idea of easy, quick, and massive income if the newbie would just buy their product.  While most of them don’t come right out and say “This is so easy a kindergartner could do it before his afternoon nap”, they infer it.  Or do new marketers read erroneously between the lines?

Either way, The Easy Button is a myth.

Here’s another one we want to believe, “Check your email on your laptop while on the beach in an exotic location to see the money flowing into your accounts.”  The idea is you’ll be making easy passive income without lifting a finger.  The truth is yes, you can be making passive income while you’re away on vacation.  But a whole lot of hard work has to go into your business first.  Call it sweat equity, if you will.

Do all the work first – plant the seeds, tend the small seedlings, dig out weeds, protect your investment from bugs – then reap the rewards of an excellent crop.  Now someone new coming along at harvest time might think it was easy or you were lucky, but you know the truth!

Although I am a proponent for building a solid foundation and putting in lots of hard work, I also believe you should work smart and leverage yourself and your products as much as you can.  I also believe in creating systems and finding fasters ways to do something.

You could tell these marketers selling the myths to knock it off, but they won’t because selling the myth works for them.  Sad, isn’t it?  That you can’t sell a great, helpful product by telling people it will take hard work to make it really work for them.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2010 Michele A Scism
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