It takes many contacts with people on your list before they start to know, like and trust you enough to buy something from you. People rarely buy until after at least the 5th contact you’ve made with them, but most of us give up after the 3rd contact. It may take many more contacts beyond 5, and most marketers just give up too soon.
I get the question all the time, “when should I take someone off my list if they haven’t bought something yet?” and my answer to that is, “only when they ask to be taken off your list.” Because you just never know when they WILL be ready to buy. And that may be tomorrow, next week, or next year.
But you also need more than one channel to reach your prospects. So choose 3 to 6 marketing tactics that you’ll enjoy doing on a regular basis so that you can touch people in a variety of ways.
For example, I publish this ezine, teach teleclasses, post articles at my blog, speak to groups live and on the phone, and now I’m making videos. I’ll be adding other marketing activities to the mix this coming year so that I can reach folks on yet another level.
My videos have opened up a communication channel with people who have been on my list for a long time that I’ve never heard from before. I love the stories that people are starting to share with me and I’m developing some great friendships all over the world.
So figure out what you enjoy doing in the way of marketing and do more of it. Just know you need a variety of ways to reach people. And keep doing it. Again and again and again.
© Copyright 2010 Marty Marsh