I just got off the phone with some so-called guru’s assistant who was trying to get me to sign up for this new program they had going. And boy, she made me mad!
The woman couldn’t deviate from the marketing script she had been told to use, and so when I asked some questions, they were left unanswered. So the guru – and her assistant – didn’t get the sale, although I was interested in the program.
I am sure that this is something that has happened to you – even if it isn’t for an Internet marketing program.
One of the biggest mistakes most people make in marketing is thinking that it is purely a one-way campaign. You talk; prospects listen.
But the key to business development is really about having a dialogue: a conversation about the prospects needs and wants.
Think back to when you’ve attended a great dinner. What was the best part? The conversation, of course. (Or even the conversation about the food!) The same conversational skills also apply in effective marketing.
If you approach your marketing as dinner party conversation, you’ll find a change in your responses. After all, your goal should be strengthen the relationship so that prospect know, like and trust what you say. When they feel that way, they will buy from you – and you alone.
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