Confused about the difference between “double opt-in” and “confirmed opt-in”?
Don’t be. They mean the same thing.
The operative word here is: opt-in.
You absolutely never ever want to be seen as a spammer by your readers nor by your internet service provider.
What’s the definition of SPAM? Any unwanted email is considered spam. That’s why you must always have your subscribers opt-in to your list.
Of course opt-in can happen in a variety of ways, including someone completing a hand-written form giving you their permission to add them to your list.
Double opt-in means that your subscriber must confirm their desire to subscribe to your list before they’ll be added.
Single opt-in is still opt-in and simply means there is no confirmation required.
There’s no law that says you must use double opt-in, but it is a very good practice that is looked upon very favorably by the email service providers — autoresponder service providers — and is the best way to get top tier delivery rates.
Sending any email that can’t be delivered is wasted time and energy. Using Double Opt-In is the best insurance for getting your emails delivered on time, every time.
© Copyright 2012 Marty Marsh