Opt-In Confusion

By , Follow-Up & Stay-In-Touch Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Confused about the difference between “double opt-in” and “confirmed opt-in”?

Don’t be. They mean the same thing.

The operative word here is: opt-in.

You absolutely never ever want to be seen as a spammer by your readers nor by your internet service provider.

What’s the definition of SPAM? Any unwanted email is considered spam. That’s why you must always have your subscribers opt-in to your list.

Of course opt-in can happen in a variety of ways, including someone completing a hand-written form giving you their permission to add them to your list.

Double opt-in means that your subscriber must confirm their desire to subscribe to your list before they’ll be added.

Single opt-in is still opt-in and simply means there is no confirmation required.

There’s no law that says you must use double opt-in, but it is a very good practice that is looked upon very favorably by the email service providers — autoresponder service providers — and is the best way to get top tier delivery rates.

Sending any email that can’t be delivered is wasted time and energy. Using Double Opt-In is the best insurance for getting your emails delivered on time, every time.

Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit http://martymarsh.com

© Copyright 2012 Marty Marsh
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