The other day, I was just surfing around (believe it or not sometimes, I randomly surf the web just to relax…) and I ran across the strangest blog. I *think* it was a recipe blog – but I couldn’t tell from the name (which I’m withholding to protect the innocent), the content was a strange mixture of recipes and stories about camping trips and pictures of craft projects.
I almost thought it was someone’s personal blog (since the topics were all over the place) – but I couldn’t find an about page or any information whatsoever about the author of the blog. The site was trying to sell a cookbook… but I was almost scared to buy it because the blog was such a mess, I wasn’t sure the recipes would even work.
Is your blog scaring people off? Here are some questions to ask:
Does your blog content match your tag line?
Make sure that you write about what your tag line says your site is about. If you are writing about anything and everything, you need to think about narrowing your focus. It is much better to go deep and give your audience great information than tease them with just a tiny bit of information about too wide a range of topics.
Are you honest with your readers?
Your readers need to see that your blog posts are about YOU. Be transparent with your readers and share your journey. Write about your successes (of course!) but also about your failures. There are a lot of lessons to be learned by mistakes. Letting your readers know about your mistakes shows a real generosity that they’ll remember.
Are you giving more than you are receiving?
Everyone has something to contribute. Treat your blog as if it were your home — welcome your guests. Try to go above and beyond to be helpful. People do notice. And, nothing beats the satisfaction of knowing that you making big difference in your readers’ lives.
Finally, people who know you should be able to recognize you in your blog. It all boils down to transparency and authenticity. If your personality shines through, then your audience can get to know you. If you over deliver on the content, then people will start to like and trust you. Once that happens, you’ll see your business start to grow.
© Copyright 2012 Michele A Scism