Here’s the new tool I wanted to share with you today. It’s called Pinterest and is described as a ‘virtual pinboard.’ As they say on their site:
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
There’s a very interesting post about Pinterest on TechCrunch, which highlights its popularity: “To give you some idea of how hot this product is, do you know of any other invite-only beta that has over 1.5 million active users on Facebook?”
You must request an invitation to join Pinterest, and I wonder if that somehow adds to the attractiveness of this venue. I am actually still waiting, having signed up for an invitation just recently. So, since I have not yet used it myself, I’ve gone to Mashable for a concise description of how Pinterest works:
Users create lists about anything and fill them with photos from around the web. They can follow other lists and users, and “repin” specific items. An Instapaper-like bookmark makes adding to a list from anywhere much easier than writing a blog post or uploading an image to a photo-sharing service. And the browser experience is ideal for the small attention spans of web readers — almost no text, almost all pictures.
It certainly does sound interesting – and is making news all over the web. I’d say that it’s worth exploring and learning about – not only relative to your marketing efforts (if you are an entrepreneur) but simply for your enjoyment.
© Copyright 2012 Paula Eder, Ph.D.