Top 4 Reasons Businesses Should Be Blogging

By , Wordpress Customization & Setup Expert

Solo-E Certified Solo Entrepreneur Expert

Nina East - Wordpress Customization & Setup Expert

If you’re in business, you need to be blogging. Why? Here are 4 of the top reasons businesses should be blogging:

1. Blogging is a great way to build and strengthen relationships and brand loyalty with your customers.  Using a blog can help your customers interact with you personally – and even if they don’t actually comment, just reading your posts will help them feel like they know you, your business, and what you can do for them.

2. Using a blog helps you to keep your finger on the pulse of your business. The feedback you get through comments and emails (or the lack of feedback!) helps you know what your customers are relating to and when you are on (or off) target. It also makes it super easy for them to respond to suggestions you make or products you are sharing.

3. A blog is an ideal place to showcase the talent and expertise within your business.  Many business owners tell me that the posts that get the most, and most immediate, response are the ones that share something personal about the person or people behind the business.

4. Blogs can increase your search engine ranking.  Search engine marketing has a very low cost per lead and a high return on investment.  Take a look at some of the other articles on search engine optimization and how to use keywords.

p.s. People find short blog postings easy to read, and if they find them useful and informative they are more likely to trust you and buy other products.

Nina East is usually described as being ahead of her time, and not at all what you would expect. She has had multiple careers and businesses - often described as a serial entrepreneur or serial expert. In addition to running two online companies, Nina has been a leadership and personal development trainer, a published author, the director of student development at a liberal arts university, a manager of a traditional retail store, the lead certifier for the International Association of Coaching, the senior trainer at the world's largest coach training program, a motorcycle safety instructor, and a firewalk instructor!

© Copyright 2010 Nina East
3 comments on “Top 4 Reasons Businesses Should Be Blogging
  1. Eric Mulford says:

    Nina, great article on blogging! Blogging takes time. Most business owners feel like they have too much to do now. The four steps bring real value to the business owner.

    Step 2 is so important. Many business owners are afraid that the internet will make their focus non-personal. Nothing could be further from the truth. Technicians get caught up in the technical jargon involved in their business. Blogging forces you to begin to focus at the consumer level.

    The other great value of blogging is it forces you to make marketing a part of everything you do. Marketing should become a natural thing. Blogging gives you permission to speak in “everyday” terms to everyday people. If you not doing this everyday you’re missing out on the most important thing you can do for your business…making your marketing simple.

  2. Nina East says:

    I agree, Eric. Blogging does provide the perfect venue for keeping/creating a more personal relationship with your customers.

    It would be nice if blogging would “force” us to stay on track with our marketing. Unfortunately, we bring ourselves along for the ride. 🙂 But it certainly creates a much easier way…we just have to follow through with it.

    Thanks for your comments.

  3. Nina, this is an excellent example of a short, valuable post. I’ve found blogging to be the best way to connect with my tribe and share what I know. I love how easy it makes it for them to share their thoughts and feedback with me.

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