If you’re in business, you need to be blogging. Why? Here are 4 of the top reasons businesses should be blogging:
1. Blogging is a great way to build and strengthen relationships and brand loyalty with your customers. Using a blog can help your customers interact with you personally – and even if they don’t actually comment, just reading your posts will help them feel like they know you, your business, and what you can do for them.
2. Using a blog helps you to keep your finger on the pulse of your business. The feedback you get through comments and emails (or the lack of feedback!) helps you know what your customers are relating to and when you are on (or off) target. It also makes it super easy for them to respond to suggestions you make or products you are sharing.
3. A blog is an ideal place to showcase the talent and expertise within your business. Many business owners tell me that the posts that get the most, and most immediate, response are the ones that share something personal about the person or people behind the business.
4. Blogs can increase your search engine ranking. Search engine marketing has a very low cost per lead and a high return on investment. Take a look at some of the other articles on search engine optimization and how to use keywords.
p.s. People find short blog postings easy to read, and if they find them useful and informative they are more likely to trust you and buy other products.
© Copyright 2010 Nina East