Rocket Science vs. Broken Links

By , Follow-Up & Stay-In-Touch Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Just today alone I’ve received a number of hyped up email sales letters with broken links in them. Then shortly after have received the inevitable corrected link email, most carrying subject lines like “Sorry, broken link fixed” or “Oops, broken link now fixed.”

It seems like I get at least one of those every single day. Usually more. (I’m on a LOT of marketing lists.)

I’ve written about this before wondering if this is just a ploy to send out the same email notification more than once just to get my attention. I don’t know. If it is, it stinks, and it pisses me off.

Giving the benefit of the doubt, however, let’s just assume this is an honest mistake. I know I’ve done it, will likely do it again, especially after saying what I’m about to say.

This ain’t rocket science, people.

Every single email service provider out there provides a way for you to send yourself a copy — first — of the email you intend to send. All you have to do when you receive that email is to click on your links and check every single one — yes, every single one — to make sure they work properly and go where you want them to go.

My guess is that most broken links come from typing them too fast and then being too quick to hit that send button.

When preparing any emails I send with links, I try to avoid typing the url-link in the first place. Typically, I go to the web page I want to link to, then I copy the url right out of my browser and then paste it into my email.

Then I send myself that test email and I click those links. Sometimes I do this two or three times.

The only time I’ve ever had a problem with broken links is when I was in too much of a hurry and didn’t check.

Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit http://martymarsh.com

© Copyright 2010 Marty Marsh
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