What to write in Twitter? Lots of new tweeps and even veterans ask this question. Should I tell people I had chicken salad for lunch? Should I only write about business? etc.
The answer to that depends on how you want to use Twitter. If you prefer to connect with people only professionally, then only tweet about business stuff. If you’d like to connect on a more personal level occasionally, then tweet about personal stuff and respond to other’s personal tweets. The more you do whatever you are comfortable with, the more your tweeps will respond in kind.
Ho hum. So what’s the real secret? CONTENT. If you are using Twitter with the intent of building business (and you are, right?), you have to write a least some tweets that share something of your expertise (Guy Kawasaki is a great example…he consistently shares (lots of) interesting content, and hence has a huge Twitter following.)
Daunted by the thought of having to write something useful in 140 characters several times a day? Tweet an interesting blog post you read, or if you know of a great class coming up soon, or an article or resource.
And the super-duper secret? RETWEET. It packs a double whammy in that at the same time you are sharing valuable content with your tweeps, you are also complimenting the original tweeter, and introducing them to your tweeps, too. For a triple-whammy, retweet someone else’s retweet, keeping both names in the tweet. So for instance, Sandra tweets about her new blog post, Kendall re-tweets it, and then I retweet Kendall’s tweet. You may need to get creative to edit it down to 140 characters.
And the deluxe, with a cherry on top please secret?? Follow people who tweet about the same kind of things you tweet about, and share great content. Then retweet them occasionally. These could be colleagues, JV partners, even competitors. Your followers will be interested in some of what they have to say. Bonus: they might return the favor and retweet something YOU tweet, exposing you to all of their followers too.
P.S.–a retweet looks like this:
RT @KendallCoach: Spending next 2 days w/Prvt Intensive clnt @BriaCoach planning her empire. This lady is up 2 big things so follow her. (-:
© Copyright 2009 Terri Zwierzynski