Social Media vs. Email Marketing

By , Follow-Up & Stay-In-Touch Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Social media is good, but email marketing has a higher — and more easily measured — ROI.

The various social media outlets are great for getting the word out about who you are and what you do.

They’re even good for helping to build relationships with new people, but social media can only go so far, and is often a scatter-shot sort of marketing method.

You want to get as many people as possible that show interest in you onto your email marketing list so that you can really start building a relationship with them and to start the sales process.

People expect to be sold to when they put themselves on an email marketing list, but they don’t like be sold to while they’re being social on Twitter or Facebook.

As often as you can, give people in your social media communities the opportunity to get on your email marketing list. Send them to your sign up page to get your freebie.

Better yet, create something special just for your Twitter followers, or your Facebook friends, and let them know via your tweets and posts that you’ve got something special just for them. They’ll be happy to get on your list to get your gift.

Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit http://martymarsh.com

© Copyright 2012 Marty Marsh
One comment on “Social Media vs. Email Marketing
  1. Sophia says:

    Yes, email marketing is a better and more targeted tool for marketing. Social media is good for PR, to be more exactly, for getting connected to people. However, you don’t actually sell directly to people who’re in your social networks (if you do, it’s very likely that you’ll be flagged as spammer and get removed). With email marketing, things get different since an opt-in list means a list of customers (or potential customers) who’ve been already ready to buy from you. 

    Nice article here! May also check this one out: http://emailmarketing.comm100.com/email-marketing-ebook/email-marketing-and-social-media.aspx

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