The Three Social Media Mistakes That Cost You Money

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

When my clients start to build their social media strategy one of the first things we talk about are the basics. I’m amazed at how many clients don’t have these basics set up correctly.  If you don’t have these done – I can guarantee that your social media is not running as well as is should be and that you are likely not seeing a very good return on investment.

Here is a quick social media basics check up.

1. Your Social Media Profiles – When setting up your profiles there are a few rules, things to pay close to attention to.

  • First, you want to be sure that you complete your profiles 100%. If there is a place for information, fill it out. You can always go back and change things later.
  • Second, be sure your website address appears multiple times in your profile. For example, on your Facebook Fan Page put it in the about section, in the actual websites section and the products section. When listing your website on a social media site use http:// instead of just using www. – example
  • Third, you want to be keyword specific in every place that you can on social media. For example, on Twitter you have a short bio but you want to be sure to utilize keywords that will help your ideal client find you.

2. Your picture – When it comes to your image on social media sites you want to use the exact same image on every profile. The picture should be of you smiling and looking directly at the camera. Also it should be only you in the picture – no pet, no sister, no child. You want to make it easy for someone to connect with you through your image.

3. Your website – Is your website set up to build an email list. Do you have a free giveaway that your ideal clients can receive in exchange for their name and email? This is important because you actually have no control over your social media profiles. Facebook could decide tomorrow that you broke a rule and kick you off – if that is the only place you have contact with your audience then you just lost them and all that work you put into building a relationship with them.

So, how did you do?  Is your social media presence “ready and open for business”?

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2013 Michele A Scism
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