All of the tools and tech in the world won’t help you if you don’t have a video marketing STRATEGY, so here are a few tips to get you started
Tip # 1 – Small business is flocking to online video as a powerful marketing tool. Online video viewing is skyrocketing with uber-video juggernaut YouTube leading the way. Video marketing is here to stay, so entrepreneurs must lead, follow or get out of the way!
Tip # 2 – Online video is very effective because it creates a personal connection, helping to increase the “know, like and trust” factor among your prospects and clients. Video can also help you enhance your online visibility and stand out in a competitive environment.
Tip # 3 – While there are some common misconceptions about online video, the truth is it’s not expensive to get started. Using video is also less technical than most people think. While production quality is important, you don’t need a big Hollywood production to create compelling videos.
Tip # 4 – The common elements of most video “success stories” include consistency, strong content, a connection to the audience, and the ability to effectively communicate the message.
Tip # 5 – There are numerous ways of using video, ranging from live vs. pre-recorded, on camera or off camera, to educational vs. promotional. How you choose to use the medium should be driven by your specific goals.
Tip # 6 – Uses for online video marketing include sales videos, list-building videos, website welcome videos, expert tips videos, visibility or branding videos, instructional videos, or live videos.
Tip # 7 – Before you create your video, consider your marketing goals. Video objectives can include increasing online exposure, driving website traffic, building trust and credibility, or developing your personal brand.
© Copyright 2012 Marty Marsh