Over the last couple of weeks I’ve been cleaning out my inbox by unsubscribing from a whole bunch of lists that I’m on for various reasons but that aren’t really providing me any value. I’m doing this now because I dont want Doreen, my VA, to have to slog through a whole bunch of useless emails while Im away.
Most of the emails I’m unsubscribing from are those from people who only send hyped up marketing messages and otherwise provide no real value to me. One thing I’m realizing is that I’ve totally forgotten who most of these people are and why I’m on their lists in the first place. I’m most likely on those lists because I bought something, but I have no idea what.
So I was reminded that it is a good idea to include some information in each of your email marketing messages — even if you send out only sales messages — reminding the recipients of who you are and why they are on your list. If they bought something from you, tell them Hi Im Josephine Saleswoman and you’re receiving this email because you bought my Deluxe Crafting Package. Thank you!
Sure, your email service provider will put your name and company name and contact info at the bottom of each email (they are required by law to do so) but often that isn’t enough, because too often, the business names don’t ring a bell either.
So, just make it easy and remind your subscribers of who you are, why they should care, and if possible, tell them why they’re on your list.
The easiest way to do this is to create a standard email sig that you include in all of your mass marketing emails just like you do when you’re sending individual email messages to friends, family, clients, and associates.
Treat your signature like an article-marketing resource box: Make it as powerful as your subject line, if not more so. Put your reader-relevant links under your name, along with whatever contact information you wish to share. And remember, making contact information freely available boosts trust. So include your phone number, fax number if you’ve got one, and repeat your email address where you like to get email.
Plus, its a good idea to include a reminder at the top of your message. This serves two purposes: it reminds my subscribers who I am, and that they subscribed themselves to my list. This cuts way down on people just automatically hitting the spam button when they get your emails. If they want to leave your list, they will more likely use your unsubscribe link to do so.
© Copyright 2011 Marty Marsh