Is the Twitter bird molting? You betcha!
And they’ve got something to teach you about marketing at the same time.
Well, what I mean is Twitter is rolling out some new features that make it a more effective way of connecting with people – learning about them as well as sharing more of yourself.
Features such as:
- an easy way to discover new content.
- the ability to view mini-profiles, so you can get to know someone’s profile at a glance, rather than having to click over to their profile (and away from what you are currently viewing).
- view photos, video, and other media content – right there on your own profile. Easy-peasy.
- and, of course, a fresh new design.
All of that is fun, of course, as well as savvy on the part of the Twitterverse leaders. By adding these new features, you are more likely to spend more time on your actual twitter profile – since it’s now more helpful – and perhaps less time on all the various third-party services you may be using.
And in terms of marketing wisdom, take a look at the video they are using to promote the new twitter. Fun, fresh, and definitely makes you want to take a look.
What could you learn from this for your own business marketing?
Watch Twitter’s new video.
© Copyright 2010 Nina East