Twitter: Why a Long Username is NOT in Your Best Interest

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

Have you noticed that while many people user their names for Twitter (a great idea in my opinion), some use much longer usernames, such as their first name and the name of their business.

For example, SandyAtMyBusinessName

What’s wrong with this?

While having your name and your business name is a great idea for remind people who you are, with Twitter, it’s too much.

Twitter allows us only 140 characters (including names, spaces, punctuation and letters).  This means if someone wants to respond to a “tweet” you’ve written, your username counts against the 140 characters and therefore further limits the amount they can write.

Let’s take my Twitter username: SandraMartini

Time for a little math…

This accounts for 13 characters, add in the @ sign and it becomes @SandraMartini, or 14 characters which leaves 124 for people to write.

If I had used SandyAtMyBusinessName, that would have been 21 characters (22 if we include the @), thus leaving only 118 for someone to write.

So what’s your username?

P.S. Mine’s still SandraMartini.  🙂

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2008 Sandra P. Martini
3 comments on “Twitter: Why a Long Username is NOT in Your Best Interest
  1. Tiffany Dow says:

    Good point! I never even thought of that 🙂 Maybe I should have been tiff instead of TiffanyDow. 🙂

  2. Alfonso says:

    Twitter only allows up to 15 characters for usernames. In this context, your 13-character username is very long.

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