Blogs are an ideal place to post your videos. It’s great to post them at YouTube, Viddler, Vimeo, etc. as well to help with the viral spreading. Blogs, though, provide the wonderful advantage of people spreading YOUR url, not YouTube’s.
Even so, not all videos go viral. Megan O’Neill at SocialTimes.com says there are 5 main reasons.
If you’re in business, one of the primary reasons for creating a viral video is for marketing purposes. You want to spread the word about your business. The first problem you run into, though, is sometimes the video is too much like a commercial.
OK, that’s a tricky one. If you’re using it for marketing purposes, then obviously it IS a commercial. But it doesn’t have to feel like a commercial. Take this example from Evian water. Obviously a commercial, yes? But does it feel like you are being sold something, or does it feel like you are being entertained and can’t wait to share the video with someone else?
A second problem viral videos run into is that they aren’t promoted “right.” In other words, they aren’t promoted effectively – or enough. Posting the video on your blog and telling your facebook friends about it probably isn’t going to be enough for the average small business owner or solo-entrepreneur. And, unless you are a big corporation, you probably don’t have the gigantic advertising budget to go along with the marketing campaign to market your marketing video.
For the little guy to make the video really go viral, you have to be prepared to do a lot of the legwork yourself. Obviously having an awesome and engaging video is key, but so is intentionally getting the word out.
To avoid making the other 3 mistakes that make videos fail when going viral, be sure to check out the whole story at Social Times.
© Copyright 2010 Nina East