Want more subscribers? Start with the right visitors!

By , The Solo-CEO: Content Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Terri Zwierzynski - The Solo-CEO: Content Marketing Strategist

“You can lead a horse to water, but you can’t make them drink.” True. But you can surely increase your chances if that horse is thirsty in the first place!

You want your website visitors to be thirsty, too. Getting lots of traffic isn’t the point; you need traffic that is potentially interested in what you have to offer, and hence willing to subscribe. In online marketing, building a responsive list is how you are going to make money. It’s also the most time-intensive task, but extra effort spent on this step will also pay off handsomely.

Make an Emotional Connection
It all comes down to making an emotional connection in your ads and website copy. If you have ads, links on other people’s sites, articles posted on article directories, etc., make sure your message is clear to readers that you understand what they are looking for (or trying to eliminate) and have answers for them.

In your website copy (which drives search engine traffic), use the keyword phrases your ideal prospect is most likely to search for — those are their hot buttons, and the beginning tendrils of a relationship with them.

Don’t Try to Sell Them!
If you write articles or place ads promising info on how to avoid foreclosure, for instance, when they get to your site don’t immediately try to sell them a new mortgage (they’ll likely click away). Instead, share your own foreclosure story and how you overcame it (they may want to know more!) When they get to your website, you want that initial connection to strengthen and grow, if they are the right prospect.

Speak Their Language
In both your ads, articles and website copy, use the language your ideal prospect is familiar with — talk to them at their level. Avoid jargon, and use the kind of words and phrases they are likely to search for.

Make it sound natural and conversational, and most importantly, authentic. Read your website and other marketing copy out loud. Does it sound and feel natural? If it is stilted or just doesn’t sound at all like you, go back for another revision. Last but not least, get help! Really good copywriting is a rare skill; if it’s not your strong suit, find an expert to help you!

Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of servitude employment. After her initial shock at being unemployed, she vowed to “never work for an idiot again!” and decided to be her own boss (and try to live up to that vow!) She launched Solo-E.com in 2003 to provide a quality selection of online resources for building a Solo Entrepreneur business, from hand-picked, proven, truly Expert coaches, consultants, trainers and implementers - mentors she personally trusts.

© Copyright 2008 Terri Zwierzynski
3 comments on “Want more subscribers? Start with the right visitors!
  1. I don’t know if it’s just me or if everybody else encountering problems with your blog.
    It appears as though some of the text in your
    posts are running off the screen. Can someone else please provide feedback and let me know if this is
    happening to them too? This might be a issue
    with my web browser because I’ve had this happen previously.
    Kudos

  2. Hi Antalya – I’m not seeing the problem, but there are so many platforms – can you tell me if you are on a desktop/table/mobile, and what operating system/browser? And if possible, send that info via our contact form, so I can follow up via email: https://www.solo-e.com/contact/

  3. Vallie says:

    Chaque personne est différente et vise des objectifs différents, et
    c’est pourquoi nous adaptons chaque programme de transformation physique en fonction de votre cas particulier.

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