What’s Your Facebook Content Strategy?

By , Online and Relationship Marketing Mentor and Coach

Solo-E Certified Solo Entrepreneur Expert

Christine M. Gallagher - Online and Relationship Marketing Mentor and Coach

Entrepreneurs often wonder how they can promote their business on Facebook without coming across too sales-y, and it’s a valid concern. The way you do it is just like with any social media site–it’s all about balance.

Sometimes you will be promoting something you are offering very directly, but most of the time it’s your content that will do the promoting for you. What that means is that when you’re sharing helpful content related to your niche or expertise, you are indirectly promoting yourself and your business. It’s subtle, but very effective.

Plus, by offering regular content on your Page, you will naturally encourage interaction because you are giving people something to respond to.

What specific types of content and status updates could make up your own strategy? Here are just a few ideas for you:

  • Asking open-ended questions
  • Sharing tips related to your expertise
  • Importing your blog posts
  • Re-purposing previous content (into bite-size chunks)
  • Linking to others’ relevant articles or posts
  • Showing appreciation for your Fans
  • Asking for feedback/advice

Bonus tip: Don’t be afraid to show your personality and share non-biz updates occasionally!

Now, when you mix it up and provide these varied bits of content, you won’t have to worry anymore about being stumped for what to say.

Remember, Facebook is just one piece of an overall marketing strategy–and one site of many you can spend your time on. It would be nice if it was a magic bullet, but in order to get the best results, you want to have multiple marketing strategies in play at one time, all the time.

That being said, Facebook is still an awesome tool to have in your marketing toolbox, and with an audience of almost a billion users there for you to get in front of, it’s pretty much a no-brainer!

To get Christine’s popular, free “Online Exposure Kit” as well as her weekly e-zine on success, marketing and mindset for entrepreneurs, visit ShesGotClients.com.

Christine Gallagher is founder of ShesGotClients.com, a company dedicated to teaching women entrepreneurs all over the world how to use authentic relationship marketing and online strategies to attract raving fans, enroll more clients, and enjoy more income and freedom in their business, all while sharing their gifts and their message in a much bigger way. Visit ShesGotClients.com to get simple, targeted actions you can take immediately to get your business (and bank account) growing right away by downloading your FREE guide "How to Create a Business That Consistently Pays You 10K or More, Each and Every Month" and to learn more about Christine, her products, programs and courses.

© Copyright 2013 Christine M. Gallagher
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