Why You’re Missing the Boat with Audio and Video

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

The *gurus* tell you to post audio and video on your sites, in your social media posts and in your emails.  Heck, I’ve advised the same and, for good reason: When done right, it works and works VERY well!

However, posting the audio or video link isn’t the end…it’s only the beginning.

You want to track what’s going on with those audio and video links:

  1. If you allow downloading, how many times are they downloaded?
  2. How many times is the streaming link played to completion?
  3. What’s the average length people are listening? 10 seconds? 2 minutes? 22 minutes?

Here’s why it matters. . .

Information (“Sales”) Pages

If you’re using the audio/video in an information (aka “sales”) page, you want to know whether your message “stays” with your ideal clients.  Are they listening for the whole thing, or do they leave after a few seconds missing the best part of your message?

Coaching/Mentoring Programs

If you’re using the audio/video as part of a coaching program, you want to ensure your clients are USING and digesting the information.  The quickest way to lose a client is to allow them to get overwhelmed with the information you’re providing.

By checking your audio and video stats, you know when to send out additional nurturing emails to help them digest and, more importantly, use the information you’ve provided.

After all, it’s their use of the information which leads to great results and great testimonials!

And if you’re looking for a reasonably-priced software which hosts the files and does the tracking for you, I highly recommend Audio Acrobat.

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2009 Sandra P. Martini
One comment on “Why You’re Missing the Boat with Audio and Video
  1. Faith says:

    Great blog. This is a confirmation of what I have heard about videos. Another tidbit is that many people don’t absorb as much information when they read it versus when the information is spoken to them. I guess television has really affected our means of obtaining information.

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