A great way to draw attention to one product or service is to create a sales page or squeeze page for it. They give you the ability to devote an entire page to that one item instead of having other ones on the page steering the attention away. This type of page allows you to go into a lot of detail on the one item, which in turn gives your potential customer all the information needed to decide if a purchase is in their future.
There are a number of things you need to include in your sales/squeeze page. Without these things, your potential customer may not see all of the information needed to make an informed decision on a purchase. There are several things you must include on this page and things you shouldn’t include as well.
One of the most important things to include in your sales/squeeze page is an image. Images grab the attention of those looking at the page. You don’t want to overload the page with images, but it’s a good idea to have one or two that represent the product or service you’re marketing on the page. If you have an image that’s specifically for your product or service, you should include that near the top.
It’s also important to include detailed information about your product or service. You should explain how valuable it is and how it can help your potential customer reach success. When your visitor sees the value in what you offer and how you can make their life easier, they’ll see the need is there to make a purchase. It’s important to include as much information as your potential customer will need to make an informed decision, but it’s also important to only include what is needed. The longer you make your page, the less likely your potential customers will be to read it all.
The next thing you must have on your sales/squeeze page is a way to gather email addresses so you can continue to communicate with these people, whether they purchase from you or not. You need to use a program like Aweber, Constant Contact, or MailChimp to gather these email addresses. This will be the easiest way for you to communicate with them all at one time, which will save you time in the long run, and give you the ability to send out professional looking information.
The final thing you need to include in your sales/squeeze page is a way for people to purchase from you. If you don’t include payment options, people will leave and not do what’s next to make the purchase. The best payment option would be Paypal, but there are other options to choose from, as well. The important thing is to have an option for them to pay for their purchases.
When you offer multiple products or services, it may be difficult to promote them individually or to get the most attention to them, which is where a sales/squeeze page can be of value. Hiring a Virtual Assistant to help you put one together and market it so you increase your income will help you to reach success. These tips will help you to create the best page possible.
© Copyright 2014 Sophie Zollmann