Tweets, email subject lines, headlines and other short copy are the first step in your marketing funnel. They don’t work alone. In a world where social media feeds scroll by in real time and inboxes are flooded with emails, your short copy has to stand out in order to work. That’s exactly why Karon Thackston & Christine Cobb of Online Copywriting 101 created “Short Copy Success Secrets: How to Write Captivating Tweets, Headlines, Bullets & More.