As an Amazon seller, you already know that 4- and 5-star reviews are essential to driving sales. In fact, 80% of online consumers actively seek out product ratings when they’re shopping. Positive post-purchase reviews provide social proof that a product or brand is trustworthy, carrying 12 times more weight than product descriptions alone. The problem? Getting customers to actually leave reviews can be like pulling teeth. In Karon Thackston's ebook, “Review Advantage: Email Strategies for Getting Amazon Product Reviews (Legally!),” you’ll discover techniques the Marketing Words team has used for years to create follow-up product review emails for clients. Based on feedback from these clients, we know our strategies have a positive impact when it comes to encouraging Amazon customers to leave after-purchase product evaluations.

Want to sell more books on Amazon? Wonder why people visit your Amazon book page, but don’t buy? One of the most critical (and most frequently overlooked) elements in book marketing success on Amazon is your description. Many authors think that, because they wrote a book, they should naturally be able to write sales copy, too? Then they end up frustrated because they can’t get the ideas in their heads to line up with the descriptions they write. Sound like you? It’s a very common situation. Thankfully, there’s a simple solution. "Author Advantage: How to Create Amazon Book Descriptions That Sell” is the quick fix you need to move from commonplace to compelling.

When it comes to Amazon sales, breaking out of the overcrowded marketplace and establishing your products as different, better and worthy of buying is crucial. If you want to create better visibility and make more sales, one key element on your product listing page is the content. Here are 5 product listing strategies from Karon Thackston that can bring you significant success.