Target Market & USP Blueprint

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Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Before you can create a clear message to your prospects that readily makes them purchase your products or services, you have to understand who your prospects are. The deeper understanding you have and the better you use this information to differentiate yourself in your market, the easier it is going to be to get your prospects and your existing customers to say yes more often.

In this blueprint and workbook, you’ll be going through a few exercises to help you come to this deep understanding. Our purpose will be to define your target market and USP. Let’s define those terms briefly:

Target Market: Your target market is the very specific group of people that are your ideal customers.

USP: This stands for Unique Selling Position and shows why your market would purchase from you, instead of somebody else.

In fact, once you are very comfortable with who your target audience is, it becomes much easier to recognize your ideal client when they show up. Or, to recognize someone who is not your ideal when they show up. When you know exactly who your target market is, it makes it a lot cheaper and less time consuming to market to only those people. You’ll make a lot more money that way.

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Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit

© Copyright 2011 Marty Marsh

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